Healthy Skepticism Library item: 14889

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Lentini NM.
Wyeth Ads Encourage: 'Say Yes To Advil'
Marketing Daily 2009 Jan 8
http://www.mediapost.com/publications/?fa=Articles.san&s=97981&Nid=51055&p=448587

Full text:

While ads broke in November, Wyeth Consumer Healthcare, a division of Madison, N.J.-based Wyeth, on Thursday announced the launch of its newest Advil advertising campaign, “Yes, Advil.” The effort, developed by New York-based Grey Group, features men and women pursuing their passions without pain: a mother spending time playing with her child, a wife doing the tango with her husband and a couple enjoying their time together, hiking in the woods. The ads reinforce that nothing works better or on more types of pain than Advil—“The Every Pain Reliever.”

A spokesperson for the brand tells Marketing Daily that the “most current slogan,‘The Every Pain Reliever,’ bridges the previous campaign to the current ‘Yes, Advil’ campaign. It speaks to the functional benefits of Advil, which remain the same across both campaigns.”

Television includes :30 and :15 spots, which are running nationally on broadcast and cable—including ABC, CBS, Fox, USA, TBS, TNT, Lifetime, HGTV, on such programming as “The Today Show,” “Good Morning America,” “Survivor,” “How I Met Your Mother” and “Dancing With The Stars,” as well as network evening newscasts.

Print includes Better Homes and Gardens, Good Housekeeping, Redbook, Cooking Light and National Geographic.