Healthy Skepticism Library item: 13505
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Gagnon MA, Lexchin J.
The cost of pushing pills: a new estimate of pharmaceutical promotion expenditures in the United States.
PLoS Med. 2008 Jan 3; 5:(1):e1
http://medicine.plosjournals.org/perlserv/?request=get-document&doi=10.1371/journal.pmed.0050001
Keywords:
Drug Industry/economics*
Drug Industry/statistics & numerical data
Humans
Marketing/economics*
Marketing/statistics & numerical data
Physicians
Prescriptions, Drug
United States