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Healthy Skepticism Library item: 13312

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Wilke M.
GLaxo Pumps $55 Mil Into Zyban DTC Push: Anti-depressant Will Be Touted As Aid To Quit Smoking Cigarettes
Advertising Age 1997 Aug 11
http://adage.com/abstract.php?article_id=71118


Abstract:

Creating a new use for its antidepressant drug Wellbutrin, Glaxo Wellcome this fall will unleash an estimated $55 million in direct-to-consumer advertising for the product-as anti-smoking pill Zyban. …

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.