Healthy Skepticism Library item: 13295
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: chapter
Monroe KB, Krishnan R.
Effect of Price on Subjective Product Evaluations
Jacoby J, Olson JG. Perceived Quality New York: Lexington Books 1985
http://www.amazon.com/gp/offer-listing/0669082724/ref=sr_1_olp_9?ie=UTF8&s=books&qid=1206440499&sr=1-9