Healthy Skepticism Library item: 12474

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Canon Communications to Launch New Event for Drug and Medical Device Marketing
PharmaLive 2008 Jan 16
http://pharmalive.com/news/index.cfm?articleID=506464&categoryid=9&newsletter=1

Full text:

As part of its expanding presence in the pharmaceutical industry, Canon Communications LLC announced today that it is launching PharmaMed Marketing & Media, a conference and exposition presenting pharmaceutical and medical product marketing executives with the latest in best practices, market intelligence, marketing services and media to most effectively build awareness of new and existing drugs and medical devices. Canon’s position as the top industry media and event producer for the medical device market worldwide gives the company access to a qualified database of more than 35,000 medical marketing, sales and executive readers and attendees to promote the event, which takes place in September at the Hyatt Regency in New Brunswick, New Jersey.

PharmaMed Marketing & Media is unique in the nation in that it addresses the complete spectrum of healthcare product marketing-pharmaceutical and medical. The multiple track conference program presents topics of special interest to drug and medical product marketers and executives such as regulatory compliance in ad campaigns, best practices for electronic media, case studies of major new product launches, package design and more. The 100 exhibitor exposition will include healthcare communications companies, marketing services providers, marketing research firms, graphic design agencies, package designers, law firms, public relations/marketing agencies, and major consumer publications.

Commenting on the announcement, Kevin O’Keefe, Senior Vice-President for Canon’s Events division said “Pharmaceutical and medical device companies will spend in excess of $36 Billion in advertising campaigns this year. The PharmaMed Marketing & Media conference will provide healthcare marketing professionals with the high-value information they need, while the expo will be the industry showcase of the leading marketing service providers to this fast expanding sector.”