Healthy Skepticism Library item: 12303

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Drug Firms Spent Twice R&D Budget on Marketing
Therapeutics Daily 2008 Jan 3
http://www.therapeuticsdaily.com/news/article.cfm?contentValue=1665445&contentType=sentryarticle&channelID=33

Abstract:

Drug companies spend almost twice as much on marketing and promoting their products than on research and development, says a new study.

In their analysis of data from two market research companies, Marc-Andre Gagnon and Joel Lexchin of Toronto’s York University found that American drug companies spent $57.5 billion US on promotional activities in 2004.

By comparison, spending on industrial pharmaceutical research and development in the United States was $31.5 billion in the same year, according to a report by the National Science Foundation, which included public funding for industrial research.