Healthy Skepticism Library item: 12216

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Japan to promote use of generics
Pharmacy Daily (Australia) - registration required 2007 Dec 19
http://www.pharmacydaily.com.au

Full text:

HEALTH authorities in Japan are expected to force drug prices to be cut by 5.2% on average, as part of a reform package which will also aim to encourage more use of generic medicines.

Japan is the world’s second largest market for drugs, with the moves part of a biannual review of the health system there.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963