Healthy Skepticism International News

Organon Multiload Cu 375

May 1996

Vol 14 Issue 5 This month's letter: Hanging comparatives "more copper", "increased efficacy" and "prolonged reliability" in Organon's promotion of Multiload Cu375 in India suggest Multiload Cu375 is better than any other intra-uterine device, a suggestion not supported by the evidence. The Tcu380A appears to have equivalent safety and efficacy and is much cheaper.

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.