Healthy Skepticism Library item: 16628

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Broadcast

Hunt S
Drug companies accused of indirect marketing to consumers
The Wire 2009 Oct 13
http://www.thewire.org.au/daydetail.aspx?SearchDay=2009-10-13

Full text:

Direct marketing of drugs to consumers is illegal in Australia, but Dr Agnes Vitry says that indirect marketing has a similar affect. Featured in story: Dr Agnes Vitry- Senior Research Fellow at the School of Pharmacy and Medical Sciences at the University of South Australia, Adam Hunt- freelance advertising consultant and Brendan Shaw- Acting Chief Executive of Medicines Australia.

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909