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Healthy Skepticism Library

Items published during the years 1000 to 1959

There are 16 items in the Healthy Skepticism Library that were published during the years 1000 to 1959.

Page 1 of 1 pages

Longstreet VM.
The Effectiveness of Pharmaceutical Promotion
Journal of Marketing 1959 Apr; 23:(4):472-472

Festinger L, Carlsmith JM
Cognitive consequences of forced compliance.
J Abnorm Psychol 1959 Mar 01; 58:(2):203-10

Popper KR.
The Logic of Scientific Discovery
London: Hutchinson 1959

Garb S.
The reaction of medical students to drug advertising.
N Engl J Med 1958 Jul 17; 259:(3):121-3

Dowling HF.
Twixt the cup and the lip.
J Am Med Assoc. 1957 Oct 12; 165:(6):657-61

Fisher R.
The Design of Experiments
London: Oliver & Boyd 1949

[No authors listed].
Advertising of medicines; new code of standards.
J Pharm Pharmacol. 1948 Apr 24; 106:(4408):291

Beazley RN.
Drug Advertisements
Med J Aust 1935 Jan 12; 72

Neyman J, Pearson ES.
On the problem of the most efficient tests of statistical hypotheses
Philos Trans Royal Soc: Ser A 1933; 231:289-337

Huxley A.
Brave New World
: Harper Collins 1931

Hopkins CC.
My Life in Advertising.
Chicago: 1996 reprint by NTC Business Books 1927

Hopkins CC.
Scientific advertising.
Chicago: 1996 reprint by NTC Business Books 1923

Wells HG
New York: Dodd, Mead & Co 1908

Wolfe S
Patients for Sale?
The Washington Post 1897 Oct 4

Bentham J, Dumont P, Bingham P.
Bentham's handbook of political fallacies
Baltimore: John Hopkins Press 1824

Locke J.
An essay concerning human understanding

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963