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Action on prescription drug promotion to the public
Peter R Mansfield
Healthy Skepticism International News
March
2003 Vol 21 No
3
Home: www.healthyskepticism.org
Contents:
An inspiring report
A vexatious complaint
An opportunity to limit drug promotion
Our open letter
Feedback please
More information
An inspiring report
This
months edition provides an opportunity to support efforts to limit prescription
drug promotion to the public. Our aim is to support New Zealand to ban
Direct to Consumer Advertising (DTCA) for prescription only drugs. If New
Zealand is successful then that help other governments around the world to
resist pressure to allow promotion to the public. We have been inspired to act on this issue
now by the following major report:
Les Toop,
Dee Richards,
Tony Dowell,
Murray Tilyard, Tony
Fraser, Bruce Arroll.
Direct
to Consumer Advertising
The main findings were:
Conclusions
There is convincing evidence, supported by public and professional opinion, to justify a ban of direct-to-consumer advertising of prescription-only medicines in New Zealand.
There is an urgent need for increased provision of comprehensive and readily accessible independent consumer information.Recommendations
That the New Zealand government introduce regulations and /or legislation to prohibit the advertising of prescription medicines directly to the public, through print and broadcast media or any other means.
That the Government establishes an independent medicine and health information service free of commercial interest.
A vexatious complaint
One
component of the FOR HEALTH OR PROFIT? report was a survey of New Zealand GPs. Mr. Glen Wiggs,
Executive
Director of the Advertising
Standards Authority responded
to that survey by making a formal complaint of research misconduct against
Professors Toop, Tilyard and Dowell and there was a campaign of criticism in the
public and medical media.
The complaints were examined by Professor Donald Evans who produced a 28 page report and concluded that "After examining the twenty three grounds of the complaint made by Mr. Wiggs against the Professors I found that none of them succeeded in justifying the complaint - indeed I noted that they fell very far short of so doing." He also found the complaints to be "vexatious" against both the Professors and their Universities.
I have meet both Professors Toop and Tilyard and have been very impressed with their integrity and the quality of their work. I have not met Professor Dowell but I note that he too has an impressive list of publications on Medline.
An opportunity to limit drug promotion
As an international
organisation
+64 4 496 2340, email karen_poutasi@moh.govt.nzRt. Hon Helen Clark, Prime Minister, Parliament Buildings, Wellington, New Zealand
Fax is +64 44733579 email: pm@ministers.govt.nzHon. Annette King, Minister of Health, Parliament Buildings, Wellington, New Zealand.
Fax +64 4 495 8445, email: aking@ministers.govt.nzDr Karen Poutasi, Director General, Ministry of Health, 133 Molesworth St, Wellington, New Zealand. Fax
Options
1. You can use e-mail or print the letter on your letterhead and use fax or
airmail.
2. Feel welcome to modify the letter. Please ensure that you can justify
anything you add. Please be polite.
Writing your own letter will be more effective but if you don't have time then just copying ours is likely to be much more helpful than doing nothing.
Please use the form below the letter to let us know what you decide to do. This is the first time we have worked this way so we are keen to have feedback.
Our open letter
Dear Prime Minister Helen
Clark and Health Minister Annette King,
Feedback please
Please indicate which options you have chosen:
More information
Media Releases:
Report Calls For Ban on Advertising Prescription Drugs
16 February 2003University public health doctors support call for ban on advertising prescription drugs.
20 February 2003Clinical Pharmacologists back drug advert ban.
26 February 2003
Medline journal articles:
Burton B.
Ban direct to consumer advertising, report recommends.
BMJ 2003;326:467 (1 March)Barbara Mintzes, Morris L Barer, Richard L Kravitz, Arminée Kazanjian, Ken Bassett, Joel Lexchin, Robert G Evans, Richard Pan, and Stephen A Marion.
Influence of direct to consumer pharmaceutical advertising and patients' requests on prescribing decisions: two site cross sectional survey
BMJ 2002; 324: 278-279.
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