Corporate image

"Image, to put it simply, is the picture that other people and groups of people have of an organisation and to a certain extent, the picture that the organisation has of itself. …
An organisation's image is an important element in whether governments support that organization, members remain active, shareholders remain confident, consumers buy its products, communities want it around and the media reports on it and its operations positively."
- Macnamara (1990)

Macnamara J. The Australian Marketing and Promotion Handbook. Melbourne, The Business Library. 1990