Names that claim

"There is a great advantage in a name that tells a story. The name is usually prominantly displayed. to justify the space it occupies, it should aid the advertising. Some names are almost complete advertisements in themselves...
Often the right name is an advertisement in itself. It may tell a fairly complete story, like Shredded Wheat, Cream of Wheat, Puffed Rice, Spearmint Gum, Palmolive Soap, etc.
That may be a great advantage. The name is usually conspicuously displayed. Many a name has proved to be the greatest factor in an article's success."
- Hopkins (1923)

Hopkins CC. My life in advertising (1927) & Scientific advertising (1923). Chicago. NTC Business Books 1996 p 312-14