Methods of influence

Mental short cuts

Gifts (reciprocal obligations)

Appeals to authority (experts)

Social validation (Appeals to conformity, Peer pressure)

Liking (friendship, attractiveness)

Commitment consistency

Scarcity

Assuming a sale

Images that appeal to desires

Manipulating sexuality

Brand image

Analysis of images

Repetition

Magic words

New, Introducing

Free

First in category

Making a new category

Appeals to sympathy etc

Appeals to curiosity

Appeal to science

Citations

Active learning

Noise

Names that claim