Entry

to

How marketing influences
health care

Promotion is a powerful influence on health care. Exposure to promotion correlates with more expensive, less appropriate prescribing.<1>

Promotion can achieve influence you never thought possible!

Before exploring the site please note:

• Some links will take you out of this site. If you want to get back then please click Back on your Web Browser.
• We use quotations whenever we can. This is to make it clear that we are not making it up!
• We use humor whenever we can because humor provides the best way to understand new concepts. However this is a very serious subject with great impact on the lives of all people.

The main sections of this site are:

• Summary
• Marketing concepts.
• Methods of influence.
• Misleading arguements.
• Examples of promotion to test your skills.
• The causes of inappropriate marketing
• Advice on Overcoming Promotion.

Please note:

If you disagree with anything on this site or have any suggestions (eg examples of promotion you would like us to include)
then please contact peter.mansfield@flinders.edu.au. We believe that a complaint is a gift.

[ Welcome | Entry | Summary | Marketing concepts | Methods of influence | Misleading arguements]

[ Causes of inappropriate promotion | Examples | Overcoming promotion ]

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Reference

1. Caudill TS, Johnson MS, Rich EC, McKinney P. Physicians, pharmaceutical sales representatives, and the cost of prescribing. Arch Fam Med 1996; 5:201-6 (back to text)