About Pharma Phacts
Pharma Phacts is a group of medical students who raise awareness amongst other medical students about the effects of pharmaceutical advertising on health outcomes and the importance of seeking out unbiased and evidence-based information.
The move towards evidence-based medicine, as well as improving outcomes, requires that medical students and doctors seek out the best and most up to date information. Pharmaceutical promotion in the form of gifts, sponsorship and CME events distorts this process, adding insidious bias and conflicts of interest. It is to be expected that pharmaceutical companies seek to maximise their profits and promotion to doctors is a very effective tool. Therefore, it is up to medical students and doctors to avoid the pharma companies’ attempts to manipulate their prescribing and demand unbiased sources of information instead.
Pharmaceutical promotion works - if it didn’t, pharma companies would not spend more than $2.6 billion each year in Australia advertising to doctors.
This will continue unless we - as future doctors - reject pharmaceutical promotion in all its forms.