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Healthy Skepticism Updates

Update 2010-06-18

Recent announcements

A 2 day international conference in The Netherlands, a 4 day Masterclass with Ray Moynihan in Spain and a Seminar with Peter Mansfield in Portugal:

Conference Program: Selling Sickness, Amsterdam, 7-8 Oct 2010
The program has now been released for the International Conference ‘Selling Sickness’
7 and 8 October 2010 - Mövenpick Hotel, Amsterdam

What is selling sickness and is it for real?
• Where science meets marketing - Ray Moynihan
• Industry’s role in informing the public - Michel Dutrée
• DSM-V Opening Pandora’s Box - Allen Frances

What new methods are being used?
• The Dutch situation, Supervision and law enforcement - Josée Hansen
• Clinical trials as disease mongering instruments - Trudy Dehue
• Update on social media - John Mack

Learning from documented examples
• Promotion to the public: European disease awareness campaigns - Teresa Alves
• Promotion of prescription medicines to physicians and the public - Dee Mangin

Who pays the bill?
• Ethical aspects - to be confirmed
• The influence on patients - Ilaria Passarani
• The influence on rationale use of medicine - Kees de Joncheere

Redesigning the system?
• Financial and insurance aspects - to be confirmed
• Independent information for patients - Hilda Bastian
• Redesigning the incentives for the pharmaceutical industry - Dean Baker

The need for new regulations and guidelines
• Regulations on diseases promotion - Benk Korthals
• Regulation of pharmaceutical promotion - Graham Dukes
• Guidelines and HTA - to be confirmed

New responsibilities for main stakeholders?
• The industry: partner in solutions? - to be confirmed
• Should the Medicines Evaluation Board be involved? - to be confirmed
• International Cooperation - Peter Mansfield

Direct links to:
Detailed programme
Time Table of the programme
Conference registration
Call for posters

Masterclass with Ray Moynihan: Disease-mongering and public health, Mahón, Spain, 20-24 Sep 2010
The course will aim to deepen students’ understanding of the public health problem of disease-mongering: the process of widening the boundaries of illness in order to expand markets for treatments.

Seminário com Peter Mansfield: Épossível fazer melhor! Porto, Portugal 11 Oct 2010
Educação médica, formação contínua e investigação pela indústria farmacêutica: Épossível fazer melhor!
(Information, education and research from pharmaceutical companies: We can do better!)


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Next Update: Update 2010-09-14

Previous Update: Update 2010-06-04

Updates homepage

As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963