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Healthy Skepticism Updates

Update 2009-05-06

Healthy Skepticism Update May - June 2009

Recently posted in Healthy Skepticism International News ...


June 2009 Vol 27 No 6
Beyond the JAMA “Flap” (.pdf 255 Kb)

by Laura Boylan

A hot debate is going on about the Journal of the American Medical Association’s response to failure to disclose conflict of interest by Robert Robinson, the first author of a trial of escitalopram vs. problem solving therapy vs. placebo to prevent post stroke depression. This issue of Healthy Skepticism International News goes beyond that debate to present a time line of key events in the history of that trial.

May 2009 Vol 27 No 5
Proposal for an internet database of phamaceutical advertisements (.pdf 985 Kb)
by Staffan Svensson

"Consumers in one country are therefore often unaware of what goes on elsewhere, so the whole intellectual process of assessing the ads has to be started anew in each place. A system for making information about ads easily available could reduce such duplication of efforts and faciliate ad surveillance."

 In other news ...

"Positioning Detrol (creating a disease)" has been gaining attention since it was uploaded to the Healthy Skepticism gallery by a member recently.  This presentation by Pharmacia to the Pharmaceutical Marketing Research Group in 2002 outlines the strategies used to convert a "niche product into a Mass Marketing Opportunity". You can view it at: http://healthyskepticism.org/gallery/showphoto.php/photo/83


 

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Next Update: Update 2009-08-12

Previous Update: Update 2009-04-24

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963