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Healthy Skepticism Quotes

Quotations about Marketing

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“It is said that gifts persuade even the gods.”
- Euripides (Greek playwright, 480-405 BC). Medea, line 964

“Gifts make slaves as whips make dogs.”
- Inuit proverb

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963