Healthy Skepticism International News
August 2002
AN UNHEALTHY ALLIANCE: A discourse analytic study of General Practitioners and Pharmaceutical Repres
A discourse analytic study of General Practitioners and Pharmaceutical Representatives, Gifts and Samples
Lynda Caudle
TABLE OF CONTENTS
ABSTRACT iv
DECLARATION vi
ACKNOWLEDGEMENTS vii
CHAPTER ONE: INTRODUCTION 1 Pharmaceutical Promotion
1.1.1. General Overview
1.1.2. The Influence of Pharmaceutical Promotion on Prescribing
1.2 Medical Ethics
1.3 Ethical Dilemmas
CHAPTER TWO: METHODOLOGY 22
2.1 Discourse Analysis
2.2 Collection of Data
2.3 Analysis Procedure
2.4 Methodological Issues
2.5 Analysis Outline
CHAPTER THREE: ANALYSIS AND DISCUSSION 30
3.1 The ‘Business’ Repertoire
3.2 The ‘Information/Knowledge’ Repertoire
3.3 Discussion
REFERENCES 59
APPENDICES: 67
A: Information Letter
B: Consent Form
C: Focus Group Information Sheet
D: Focus Group Questions and Issue Statements
E: Transcript Notation
F: MaLAM
G: AMA Position Statement: Code of Ethics
H: ‘Business’ Repertoire Extracts
I: ‘Information/Knowledge’ Repertoire Extracts
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