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Countering misleading health information
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Healthy Skepticism International News

Healthy Skepticism International News has been published nearly once a month since 2000. It is a continuation of MaLAM News and MaLAM letters that commenced in 1983.

To submit an article for publication please contact .(JavaScript must be enabled to view this email address).

The most recent Int News issue is:

Whose bread I eat, his song I sing
March 2010
by Julian Burnside QC
Julian Burnside is a prominent Australian barrister. In 2009 he represented the lead plaintiff in a class action against Merck concerning the effects of Vioxx. This is an excerpted version of the keynote address he gave at the Royal Australian and New Zealand College of Psychiatrists Congress in Adelaide on 28 May 2009.
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“Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.”
- Pierre R. Garai (advertising executive) 1963