Healthy Skepticism International News

Organon Multiload Cu 375

May 1996

Vol 14 Issue 5 This month's letter: Hanging comparatives "more copper", "increased efficacy" and "prolonged reliability" in Organon's promotion of Multiload Cu375 in India suggest Multiload Cu375 is better than any other intra-uterine device, a suggestion not supported by the evidence. The Tcu380A appears to have equivalent safety and efficacy and is much cheaper.

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.”
- Pierre R. Garai (advertising executive) 1963