Healthy Skepticism International News

Wyeth-Ayerst Polymagma (attapulgite)

July 1995

Vol 13 Issue 7 This month: Wyeth-Ayerst's promotion of Polymagma (attapulgite) for diarrhoea direct to the public in the Philippines. Follow-up on antidiarrhoeals. Reports on results of letters to: Labofarma, Brazilian branch of Degussa Laboratories about the promotion of Ftalomicina (neomycin, streptomycin, phthalylsulfathiazole etc.) for diarrhoea in Brazil. Searle re promotion of Diodoquin (iodoquinol) and Lomotil (diphenozylate/atropine) Upjohn re promotion of Kaopectato/Kaopectate (kaolin & pectin) in Portugal and the Philippines Doms-Adrian re promotion of Dialyl (phthalylsulfathiazole and nifuroxazide) in Africa.

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963