Healthy Skepticism International News

SmithKline Beecham Ashton & Parsons Infants’s Powders (chamomile extract)

February 1995

Vol 13 Issue 2 This month: SmithKline Beecham claims Ashton & Parsons Infants' Powders "relieve restlessness, fretfulness and similar troubles". A paediatrician working in The Gambia tells us that the indications on the packet of this product (active ingredient chamomile extract) "could well be indicating meningitis rather than teething and the instructions suggest that mothers should persist for 5 days before consulting a doctor ... poor mothers part with relatively large sums of money in the belief that a British company like Beechams would not say that it works if it didn't." News: Profile of Dr. Peter Mansfield, Secretary, MaLAM Inc.

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Next issue: SmithKline Beecham Halfan (halofantrine)

Previous issue: SmithKline Beecham Augmentin (amoxycillin/clavulanic acid)

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963