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Healthy Skepticism Library

Items published in 2011

There are 502 items in the Healthy Skepticism Library that were published in 2011.

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HSL19721
Moskop JC, Iserson KV, Aswegan AL, Larkin GL, Schears RM.
Gifts to Physicians From Industry: The Debate Evolves.
Ann Emerg Med 2011 27;
http://www.sciencedirect.com/science/article/pii/S0196064411014120

HSL19723
Rodwin MA.
Reforming pharmaceutical industry-physician financial relationships: lessons from the United States, France, and Japan.
J Law Med Ethics 2011; 39:(4):662-70 doi: 10.1111/j.1748-720X.2011.00633.x.
http://onlinelibrary.wiley.com/doi/10.1111/j.1748-720X.2011.00633.x/abstract;jsessionid=87F44D2C068F3A098926CD3CA202E752.d04t03

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963