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HSL2677
Canadian Association of Retired Persons
C.A.R.P.’s position on the direct-to-consumer advertising of prescription drugs
Canadian Association of Retired Persons;
www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

HSL12554
Time-Line for Forsyth v. Eli Lilly Trial
: Baum Headland Date uncertain
http://www.baumhedlundlaw.com/media/timeline.html

HSL20265
Gupta S, Fugh-Berman A, Scialli AR
Ethics and Eplerenone
J Med Ethics;
http://www.ncbi.nlm.nih.gov/pubmed/23015747

HSL20541
McCambridge J, Hawkins B, Holden C
Industry Use of Evidence to Influence Alcohol Policy: A Case Study of Submissions to the 2008 Scottish Government Consultation
PLoS Med; 10:(4):
http://www.plosmedicine.org/article/info%3Adoi%2F10.1371%2Fjournal.pmed.1001431

Page 1 of 1 pages

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963