Healthy Skepticism Library item: 9583

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Penna PM.
Marketing formulary drug products: pharmacy-industry cooperation
American Journal of Hospital Pharmacy 1988 Mar; 45:518

Abstract:

General guidelines to help create and enhance cooperation between hospital pharmacists and a pharmaceutical manufacturer in the implementation of a marketing program to ensure that the formulary drug product of that company is prescribed preferentially over a competitor’s nonformulary product are presented. The roles of the pharmacy department, the pharmacy and therapeutics committee, the manufacturer, and its pharmaceutical representatives are defined.