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Healthy Skepticism Library item: 9551

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Harvey KJ.
Influence of advertising over prescribing
Australian Journal of Hospital Pharmacy 1988 Jan; 18:25-27


Abstract:

A discussion of the influence of pharmaceutical advertising and promotion over prescribing in Australia, including the importance of promotion, the moderating role of government, industry, health professionals and consumers, and suggestions for improvement of this influence, is presented.

 

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