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Healthy Skepticism Library item: 9545

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Tootelian DH.
Establishing a market niche: meeting the competitive challenge
American Pharmacy 1989 Mar; 29:61-69


Methods for evaluating the market for various community pharmacy services and products and methods for setting prescription and nonprescription inventories, developing pricing strategies and advertising products and services are described and discussed. This article is the third in a series. The article qualifies for one hour of U.S. CE credit from the ACPE.


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