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Healthy Skepticism Library item: 9545

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Tootelian DH.
Establishing a market niche: meeting the competitive challenge
American Pharmacy 1989 Mar; 29:61-69


Abstract:

Methods for evaluating the market for various community pharmacy services and products and methods for setting prescription and nonprescription inventories, developing pricing strategies and advertising products and services are described and discussed. This article is the third in a series. The article qualifies for one hour of U.S. CE credit from the ACPE.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.