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Healthy Skepticism Library item: 9538

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Cramer PK.
States' substitution laws squeeze industry innovators
Pharmaceutical Executive 1989 Apr; 9:74, 76, 78, 80


Abstract:

The effects of state legislation on generic substitution trends in relation to physician prescribing and pharmacy dispensing are described and methods for pharmaceutical industry marketers to monitor these trends are discussed.

 

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