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Healthy Skepticism Library item: 9532

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

McLeod DC.
Nonprescription drug approval: therapeutic strategy or marketing decision?
DICP 1989 Jul-Aug; 23:(7-8):606-9


The need for professional, unbiased guidance in determining which drugs should be classified as over-the-counter products is discussed; current efforts by pharmaceutical industry marketing departments in establishing OTC criteria are critiqued. It is suggested that an approval mechanism similar to the U.S. Pharmacopeial Convention be implemented to select OTC products.

Drugs, Non-Prescription* Legislation, Drug/trends Marketing of Health Services Pharmacy/trends* United States


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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
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When truth is unwelcome: the first reports on smoking and lung cancer.