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Healthy Skepticism Library item: 9530

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Bamberger DR.
Industry responds to new law on drug diversion
Pharmaceutical Executive 1989 Sep; 9:100, 102, 104, 106


Abstract:

The results of a survey of 37 pharmaceutical companies concerning how they had changed policies on drug samples in anticipation of the passage of the Prescription Drug Marketing Act and how they are dealing with some of the ambiguous parts of the law are presented. The implications for company policies are also discussed and a cautious course of action to avoid premature implementation of expensive audit and security systems is proposed.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.