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Healthy Skepticism Library item: 9530

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Bamberger DR.
Industry responds to new law on drug diversion
Pharmaceutical Executive 1989 Sep; 9:100, 102, 104, 106


Abstract:

The results of a survey of 37 pharmaceutical companies concerning how they had changed policies on drug samples in anticipation of the passage of the Prescription Drug Marketing Act and how they are dealing with some of the ambiguous parts of the law are presented. The implications for company policies are also discussed and a cautious course of action to avoid premature implementation of expensive audit and security systems is proposed.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963