Healthy Skepticism Library item: 9528

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Koberstein W.
Pitching to new players
Pharmaceutical Executive 1989 Sep; 9:12

Abstract:

The various methods pharmaceutical companies have used to market prescription drugs to consumers and their varying degrees of success are discussed.