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Healthy Skepticism Library item: 9519

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Prescription drugs: ready for prime time?
National Association of Retail Druggists Journal 1989 Nov; 111:26-27, 29-30


Abstract:

Advertisements sponsored by pharmaceutical manufacturers specifically for consumers are described. It was noted that most of the advertising which is not product-specific, has been used to encourage consumers to consult their physicians. Food and Drug Administration guidelines are also discussed.

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.