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Healthy Skepticism Library item: 9516

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Gervas JJ.
Analysis of the factors inducing the prescription
Farmacia Clinica 1989 Oct; 6:588-590, 592-594


Abstract:

Factors affecting physician prescribing in Spain are discussed, including physician-patient and physician-pharmacist relationships and the influence of the pharmaceutical industry and public health organizations.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963