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Healthy Skepticism Library item: 9173

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Shankar PR.
Educating health professionals about drug and device promotion: a Nepalese perspective.
PLoS Med 2007 Feb; 4:(2):e89
http://medicine.plosjournals.org/perlserv/?request=get-document&doi=10.1371/journal.pmed.0040089


Abstract:

“I read with interest the article by Mansfield et al. regarding educating health professionals about drug and device promotion [1]. Teaching about drug promotion is becoming increasingly important here in Nepal. During their pharmacology training at the Manipal College of Medical Sciences, Pokhara, medical students are taught to critically analyze drug advertisements and other promotional material against the World Health Organization’s ethical criteria for medicinal drug promotion [2]. Their abilities in the critical analysis of drug promotional materials are evaluated during the pharmacology practical examination. The students are also taught to critically evaluate drug promotion by medical representatives (MRs) using the medium of role-play [3].

The four recommendations made by the authors are important, but developing countries may face problems in their implementation…”

Keywords:
Publication Types: Comment Letter MeSH Terms: Advertising* Developing Countries* Drug Industry* Drug Information Services* Equipment and Supplies Health Personnel/education* Humans Nepal


Notes:

Comment on:
PLoS Med. 2006 Nov;3(11):e451.

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
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See:
When truth is unwelcome: the first reports on smoking and lung cancer.