Healthy Skepticism Library item: 8898

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lees KA, Roxburgh A.
Pharmaceutical industry and the hospital pharmacist. Part 1. An industrialist's view. Part 2. A hospital pharmacist's view
Pharmaceutical Journal 1971 Oct 18; 207:270-278

Abstract:

Various aspects relating to the development of good relationships between industry and hospital pharmacy in Great Britain are discussed. Problem areas that are considered in detail include product promotion, medical representatives, drug information, supplies of pure drug substances, substitution, and clinical trials. In discussing packaging problems, a code of practice was suggested which should be universally adopted in prescribing, dispensing and labeling of drugs.