Healthy Skepticism Library item: 8876

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Huskisson EC.
Trade names or proper names? A problem for the prescriber
British Medical Journal 1973 Oct 27; 4:225-228
http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=4758398

Abstract:

Prescribing by trade vs. generic names is discussed by pharmacists, practitioners, nurses and representatives of the pharmaceutical industry. Equivalence and bioavailability were important factors in determining how a drug is prescribed. More information on equivalence and bioavailability should be made available to the prescriber.

Keywords:
Biopharmaceutics Costs and Cost Analysis Drug Industry Family Practice Great Britain Legislation, Drug Medication Systems, Hospital Pharmacopoeias Prescriptions, Drug* Therapeutic Equivalency