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Healthy Skepticism Library item: 8660

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Apollonio DE, Malone RE.
Marketing to the marginalised: tobacco industry targeting of the homeless and mentally ill.
Tob Control 2005 Dec; 14:(6):409-15
http://tc.bmj.com/cgi/content/full/14/6/409


Abstract:

OBJECTIVES: To describe the tobacco industry’s relationships with and influence on homeless and mentally ill smokers and organisations providing services to them.

METHODS: Analysis of internal tobacco industry documents and journal articles.

RESULTS: The tobacco industry has marketed cigarettes to the homeless and seriously mentally ill, part of its “downscale” market, and has developed relationships with homeless shelters and advocacy groups, gaining positive media coverage and political support.

DISCUSSION: Tobacco control advocates and public health organisations should consider how to target programmes to homeless and seriously mentally ill individuals. Education of service providers about tobacco industry efforts to cultivate this market may help in reducing smoking in these populations.

Keywords:
homelessness; mental illness; tobacco control Publication Types: Research Support, N.I.H., Extramural Research Support, Non-U.S. Gov't Review MeSH Terms: Charities Homeless Persons/psychology* Humans Marketing/methods* Mentally Ill Persons/psychology* Public Relations Smoking*/prevention & control Tobacco Industry* United States


Notes:

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