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Healthy Skepticism Library item: 8563

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Garton WM.
Pharmaceutical industry in Canada: its environment and performance
Canadian Pharmaceutical Journal 1978 Jan; 111:6-7


Abstract:

A discussion is presented on how the Canadian pharmaceutical industry has dealt with the pressures, criticisms and challenges from the public, professions and government. Generic prescribing, product selection legislation, comparative drug indexes and price competition are examined as they influence the pharmaceutical industry. Viewing the performance of the ethical pharmaceutical industry in the Canadian environment, it may be seen that it provides a positive and significant contribution to the country in both economic and social terms.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963