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Healthy Skepticism Library item: 8561

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Annual survey report-research and development activities ethical pharmaceutical industry, 1976 with forecast for 1977
Medical Marketing and Media 1978 Mar; 13:17-18, 20-24, 26-30


Abstract:

The results of the 1976 annual survey of the ethical pharmaceutical industry conducted by the Pharmaceutical Manufacturers Association are presented. It is noted that prescription pharmaceutical prices, at the manufacturer’s levels as well as retail, in contrast to most other product prices in the U.S. economy, have remained relatively stable for many years.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963