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Healthy Skepticism Library item: 8561

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Annual survey report-research and development activities ethical pharmaceutical industry, 1976 with forecast for 1977
Medical Marketing and Media 1978 Mar; 13:17-18, 20-24, 26-30


Abstract:

The results of the 1976 annual survey of the ethical pharmaceutical industry conducted by the Pharmaceutical Manufacturers Association are presented. It is noted that prescription pharmaceutical prices, at the manufacturer’s levels as well as retail, in contrast to most other product prices in the U.S. economy, have remained relatively stable for many years.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963