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Healthy Skepticism Library item: 8558

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Haines BA.
Worldwide regulations and legislation; their effects on pharmaceutical product development
Drug Development and Industrial Pharmacy 1978; 4:(1):1-30


Abstract:

Worldwide regulations and legislation and their effects on pharmaceutical product development are discussed. The pharmacy industry is now regulated in more than 90 countries around the world. Although the regulations all aim at proper development, testing and manufacture, they vary in each country and change from year to year. Since research and development is the area most costly to the industry, where and what type research is performed are two of the main concerns to the industry. Organizations like the European Economic Community, European Free Trade Area and the World Health Organization are striving to incorporate norms and protocol involving introduction of new drugs in order to reduce time in drug registration. Various requirements, by major countries, for drug registration, including prescription as well as O-T-C, cosmetic and veterinary products are presented The results of this legislation will eventually streamline the efforts of the world community to provide safe, efficient drug products. The future for the pharmaceutic industry is therefore largely dependent on productivity of research and development and the ability to interact favorably with regulatory agencies.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963