Healthy Skepticism Library item: 8557

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Vigoda D.
Prescription drug price advertising, the pharmacist, and the Supreme Court
Apothecary 1977 Jan-Feb; 89:8-10, 36-37

Abstract:

A Supreme Court decision which declared a Virginia law banning prescription price advertising unconstitutional is reviewed. An earlier decision, which had been challenged by a drug retailing company and one of its pharmacists, was overturned because this challenge was brought by consumers as recipients of information protected by the First Amendment. The court ruled it was valuable for consumers to receive drug price information, particularly considering the wide fluctuation in prices of the same drug.