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Healthy Skepticism Library item: 8153

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Landis NT.
Community pharmacy pricing suit dismissed
American Journal of Health System Pharmacy 1999 Jan 15; 56:113


Abstract:

It was announced that community pharmacies’ class-action lawsuit against 4 drug manufacturers and 6 wholesalers was dismissed by a federal district judge. Thousands of community pharmacies nationwide, both chains and independents, sued manufacturers and wholesalers in 1994, charging price-fixing that denied the pharmacies discounts on prescription drugs that are offered to managed care organizations, hospitals, and others.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963