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Healthy Skepticism Library item: 8105

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Jensen MJ.
Development of a searchable Internet database to provide medical information from a pharmaceutical company to health care professionals
ASHP Midyear Clinical Meeting 1999 Dec; 34:


The Internet is an effective tool to convey information. Pharmaceutical companies have not made use of the Internet to provide clinicians with more than prescribing information (PI). The barriers to providing information on the Internet include regulatory, legal and clinical issues. After overcoming several barriers Immunex has created a searchable database of medical information for clinicians on the company Website. Providing balanced, detailed medical information via the Internet is valuable to clinicians because it provides instantaneous information conveniently. Since this type of service is the first of its kind, and because many HCP do not look to pharmaceutical company Websites for detailed information beyond product PI, we are currently working to increase the visibility of the service.


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Email a Friend influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.