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Healthy Skepticism Library item: 8094

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Troy T.
Clinical independence meets demands of government, health care users
Managed Healthcare 1999 Feb; 9:30


Abstract:

Concerns regarding pharmacy benefit management companies (PBMs) and formularies restricting consumer access to prescription medication and of the relationship between pharmaceutical manufacturers and their subsidiary PBMs in terms of constituting an unfair marketing advantage are addressed, including a discussion of how these relationships might be beneficial to the managed care industry in terms of providing value for the health care consumers.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963