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Healthy Skepticism Library item: 7953

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Lyftingsmo S.
Survey on labeling 1999
International Pharmacy Journal 1999 Sep-Oct; 13:127


An international survey regarding the labeling of prescription drugs by the pharmaceutical industry and prescription drugs dispensed by pharmacies was conducted. Fifty-eight responses were received from 46 countries. The results showed that the labeling of prescription drugs varied in different countries.


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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963