Healthy Skepticism Library item: 7935

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

O'Connell CA, Skinner R.
Patient labeling program at Bristol-Myers Squibb
Drug Information Journal 1999; 33:(3):649-654

Abstract:

A program initiated by Bristol-Myers Squibb Company to prepare patient-oriented labeling for certain prescription products for which such material is appropriate, using the U.S. Food and Drug Administration’s (FDA) proposed Medication Guide as a basis for content and format, is described.