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Healthy Skepticism Library item: 7924

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Pal S.
Generic industry market review
US Pharmacist 1999 Nov; 19:(24):9, 14-15, 22-23, 30, 34


Abstract:

A marketing overview of the generic drug industry is presented, including the U.S. market for generic drugs by type, months needed for the U. S. Food and Drug Administration (FDA) to approve a generic drug from 1993 to 1998, share of generics in the prescription drug market from 1984-1998, innovator drugs facing rapid growth of generic competition, the economic impact of generic drugs, and the impact of health maintenance organizations (HMOs) on generic drug substitution and sales.

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.