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Healthy Skepticism Library item: 7922

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hallahan M, Madell R.
Rx branding: brand new culture
Pharmaceutical Executive 1999 Nov; 19:98-100, 102, 104


Abstract:

The definition and implications of branding for pharmaceuticals are discussed, including image creation, how to score brand identity, and future opportunities and challenges.

 

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